11.14.2006

Astroturfing: Word Of The Day


From Wikipedia, the free encyclopedia

In politics and advertising, the term astroturfing describes formal public relations (PR) campaigns which seek to create the impression of being a spontaneous, grassroots behavior. Hence the reference to the "AstroTurf" (artificial grass) is a metaphor to indicate "fake grassroots" support.

In 2001, the Los Angeles Times accused Microsoft of astroturfing when hundreds of similar letters were sent to newspapers voicing disagreement with the United States Department of Justice and its antitrust suit against Microsoft. The letters, prepared by Americans for Technology Leadership, had in some cases been mailed from deceased citizens or nonexistent addresses.[1][2][3] (USA Today Microsoft funded 'grass roots' campaign)

So why do I bring this up now? I stumbled upon the appropriately named "The Hive". This is the place for true believers. Don't believe me? read the comments to this post about Zune. A little over the top. My favorite is "I didn't want the Zune at first but now I do. " Man, that was an easy sale.

Here is a comic proudly displayed on the site that makes it clear where you stand.




MS folks seem to be a little sensitive these days.

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