Microsoft Win 7 Message

I came across an interesting venn diagram a couple of times and it looks like the source is here: http://uxevangelist.blogspot.com/2009/05/windows-7-more-of-new-7.html

While microsoft may not always deliver the WOW, their marketing is often top notch.  

MS message strategy for Win 7 appears to be the following:
It Works  -> It's easy -> (Does What)  I Want  ->  That's Cool.

That is a great recipe. 

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